Content Marketing Manager / Copywriter

Company: Intro
Location: Los Angeles
Posted on: October 24, 2024

Job Description:

About Us:Intro is the best way to book world-class experts and get advice over a video call.We believe that access to people and knowledge can unlock human potential. Whether it's learning how to perform an exercise from a top fitness trainer or getting business advice from a successful entrepreneur, access and information can improve your life and the lives of others. That is why our mission is to give everyone access to anyone.Key Responsibilities:

• Create Educational Content for Lifecycle Emails: Develop compelling and educational content for lifecycle marketing emails to drive conversions of new customers and improve retention of existing customers.
• Improve Retention Through Targeted Content: Create content that engages existing customers and drives product usage through newsletters, product updates, and educational guides.
• Grow Blog Traffic: Develop and execute a content strategy that drives organic traffic to the blog. Research and write high-quality, SEO-optimized articles that attract business owners, entrepreneurs, and startups.
• Collaborate on Cross-Functional Content Initiatives: Work closely with the marketing, product, and customer success teams to develop content that supports various initiatives, including product launches, webinars, and customer education.Required Skills and Experience:
  • 3-5+ Years of Content Marketing and Copywriting Experience: Proven experience in a content marketing or copywriting role, preferably within a startup or fast-paced environment.
  • Experience with SEO and Content Strategy: Demonstrated experience developing and executing a content strategy that drives organic growth and understanding of SEO best practices.
  • Background in Lifecycle Email Marketing: Experience creating content for lifecycle marketing emails and familiarity with email marketing tools like Klaviyo,HubSpot, Mailchimp, or Marketo.
  • Experience Creating Educational Content: Proven ability to create high-quality, educational materials that provide real value to business owners and entrepreneurs.
  • Strong Analytical Skills: Experience using content analytics tools (e.g., Google Analytics, Ahrefs, SEMrush) to measure performance and optimize future content.
  • Collaboration Across Teams: Ability to work cross-functionally with product, marketing, and customer success teams to align content with broader business goals.Team and Culture Fit:
    • Entrepreneurial Mindset: A proactive self-starter who takes ownership and thrives in a fast-paced, ambiguous environment.
    • Customer-Centric Focus: Passion for creating content that addresses the needs and pain points of business owners and entrepreneurs.
    • Creative and Innovative: A creative thinker who can generate fresh content ideas that resonate with our target audience.
    • Results-Driven: Focused on outcomes and motivated by achieving measurable growth in key metrics.
    • Lifelong Learner: Always learning, staying up-to-date with industry trends, and willing to experiment and iterate to find what works best.The Founding Team:Our CEO previously built an operating system that was acquired by Intuit and became the new QuickBooks Online. Our CTO previously built a marketplace that was used by millions of people and generated over $100m in GMV. We love working on BIG problems for a LOT of people and believe that Intro will be the most impactful yet.Come build Intro with us and help us accelerate our mission to give everyone access to anyone.Our Investors:We're backed by Andreessen Horowitz (A16Z), Alexis Ohanian (founder of Reddit), Tiffany Haddish, Kevin Durant, and a group of world-class investors.Company Values:
      • Impress the customer
      • Be successful as a company
      • Be creative, inventive, and scrappy
      • Keep it simple and execute
      • Take a moment to understand others
      • Feedback should make us stronger, not weaker
      • Stay gratefulWhy Work With Us?On your first day, we'll do a few exercises to help you identify your life goals. We'll ask questions like "what do you imagine your life looking like if you achieved all of your goals" and "why are those goals important to you?" Once we identify those goals, they become our goals and we will work together to help make them a reality.Next, we'll ask you about things that matter to you in the short term. These could be things like a gym membership, meditation classes, or an allowance to attend concerts. It's an open ended exercise and we'll come up with a perks package that makes you feel valued. Please note, we cannot yet buy you a ticket on a SpaceX rocket. It's been asked!
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Keywords: Intro, Irvine , Content Marketing Manager / Copywriter, Advertising , Los Angeles, California