Director, Digital & Channel Marketing - Irvine, CA

Company: Disability Solutions
Location: Irvine
Posted on: February 15, 2025

Job Description:

Johnson & Johnson is recruiting for a Director, Digital & Channel Marketing to support our J&J Surgical Vision business. This position is located in Irvine, CA.\rAbout Johnson & Johnson\rAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.\rFor more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges. We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential. At Johnson & Johnson, we all belong.\rPOSITION SUMMARY\rThe Surgical Vision Director, Digital & Channel Marketing is responsible for leading and developing an integrated strategic promotional plan to drive customer awareness, loyalty, and sales growth to achieve business objectives in the United States.\rThis position plays a crucial role in developing comprehensive channel strategies and digital innovations along the customer journey and aligned with business objectives, delivering a connected experience for customers and patients through online/offline channels leveraging paid media, digital marketing, tradeshows, and marketing operations to strengthen customer relationships and enable sales teams effectively.\rBy analyzing market trends, digital solutions and competitor activities, the Director can identify new opportunities, adapting strategies and tactics to maximize brand awareness and market penetration. Moreover, utilizing effective digital marketing and analytical tools enables effective and efficient targeting, lead generation, and performance tracking.\rThe Director, Digital & Channel Marketing will cultivate strong partnerships with multiple functions internally and outside agencies and vendors to effectively build and execute key promotional activities. This senior leader manages a team in a matrix environment and is accountable for meaningful career development conversations, regular coaching and feedback.\rKEY RESPONSIBILITIES\rProduct and Portfolio Promotion & Channel Strategy:

• \r
• Provide innovative digital solutions to delight customers and add efficiencies throughout the customer journey.
• Develop and execute non-personal promotion strategies to reach and engage target customers and patients through various channels.
• Identify and optimize channel strategies to ensure an effective distribution network.
• Collaborate with product marketing, meeting planning and sales teams to align promotional activities with overall business goals.\r\rSales Enablement:
  • \r
  • Lead development of a field channel strategy and engagement inclusive of internal marketing communications and management of the digital sales tool (OneVision), including daily back-end administration, maintenance, metrics, and optimization.
  • Develop rep-triggered promotional content to support sales force productivity and effectiveness.\r\rEnd-to-End Digital:
    • \r
    • Creation and oversight of digital marketing strategic plans for both customer and patient audiences to to enable end-to-end journeys and streamline sales processes.
    • Oversee management of websites and platforms (JJVPRO, CVFY, Doc Finder, Vision Simulator, SFMC), CRM/RTE (Customer Relationship Management/Rep Triggered Emails), and other digital tools to enhance customer engagement and lead generation.
    • Management and growth of the JJSV marketing and customer database through online and offline lead generation.
    • Work with technical stakeholders to establish technology requirements that support the omnichannel strategy, drive innovation and engagement, and improve overall experience.
    • Partner with web analytics to test, measure, and analyze performance across all channels, to optimize strategy and experience.\r\rMedia & Tradeshows:
      • \r
      • Develop and execute media strategies across various channels to increase brand awareness and reach targeted customers.
      • Collaborate with cross-functional partners, customers, and agency partners to develop, implement, and optimize targeted omni-channel strategies with supporting assets across paid media, digital touch points, and Tier 1 & 2 conferences.
      • Plan and manage participation in relevant tradeshows and industry events to showcase surgical vision products and generate leads.\r\rLoyalty & Segmentation:
        • \r
        • Identify customer segments and develop segmented messaging and promotion programs to enhance customer retention and satisfaction.
        • Implement strategies and initiatives to maximize customer lifetime value through targeted marketing activities.\r\rMarketing Ops:
          • \r
          • Manage marketing operations, including the financial budget, newsletters, OneVision app, and the Custom Point portal, to facilitate effective communication, knowledge sharing, and customer engagement.
          • Continuously improve marketing operations processes and systems to enhance efficiency and customer satisfaction.\r\r

Keywords: Disability Solutions, Irvine , Director, Digital & Channel Marketing - Irvine, CA, Advertising , Irvine, California