Senior Search Engine Marketing (SEM) Analyst (Pay-Per-Click)

Location: Westlake Village
Posted on: November 18, 2024

Job Description:

Immediate need for Senior Search Engine Marketing (SEM) Analyst (Pay-Per-Click) to work for dynamic organization. Manages a number of PPC accounts and builds relationships with key clients. The Sr. SEM Analyst position requires extensive PPC account management experience and an advanced knowledge of SEM best practices. Exceptional communication and presenting skills, problem solving and leadership are a must. In addition, the Senior SEM Analyst must be fiscally responsible, as this position is responsible for managing clients' monthly budgets. The ideal candidate will also participate, and at times, lead in the development of internal process and help develop and oversee SEM analysts. This candidate must complete and maintain certifications for the Google Analytics, Google AdWords, Bing Ads and others if needed.

ESSENTIAL FUNCTIONS

1. Develop complex SEM strategies for key accounts, which may also involve coordination between teams and leveraging external resources

2. Use discretion and judgment to make independent decisions that can have a significant impact both internally and to client projects

3. Develop and build custom PPC campaigns individually tailored to clients, utilizing industry best practice and experience

4. Allocate and manage client monthly budgets and provide spend pacing information for key accounts projects, as appropriate

5. Supervise SEM Analysts, as needed

6. Complete in-depth and actionable keyword research

7. Develop compelling and effective ad copy development

8. Test ad copy, landing pages and other critical campaign elements

9. Manage bids on a day to day basis

10. Create weekly, monthly and ad hoc performance reports for clients

11. Maintain detailed logs of client tasks and status

12. Read, analyze and interpret general industry articles, reports and legal documents

13. Maintain an expert knowledge of search engine marketing platforms

14. Respond to common inquiries (questions, praise or complaints) from clients and their extended staff

15. Competently communicate project status to clients and staff

16. Respond promptly to client service requests

17. Write reports, business correspondence and conduct conference calls

18. Communicate effectively, both orally and in written form, technical information with a wide variety of individuals and groups

19. Develop and implement of internal processes, as needed

20. Attend internal and client meetings as required

21. Must be able to work 40 or more hours a week

22. Performs other duties as assigned.

EDUCATION AND EXPERIENCE

Intermediate HTML knowledge required

Expert knowledge of PPC advertising platforms (AdWords, Bing/Yahoo)

AdWords and Bing Ads certification. Google Analytics certification is a plus

Intermediate-advanced knowledge of analytics suites (Google Analytics and Omniture)

Strong Microsoft Office experience, particularly intermediate-to-advanced Word, Excel and PowerPoint

Bachelor's degree in marketing, business or computer science preferred

4+ years' experience - preferably in an agency setting

Genuine knowledge and interest in internet marketing in general, staying informed on industry trends/research

Great benefits. Apply for this great position as a Senior Search Engine Marketing (SEM) Analyst (Pay-Per-Click) today! We are an equal employment opportunity employer and will consider all qualified candidates without regard to disability or protected veteran status.

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