Legacy Contingent - Sr. Brand Manager

Company: INSPYR Solutions
Location: Irvine
Posted on: April 1, 2025

Job Description:

Title: Sr. Brand Manager

Make sure to apply with all the requested information, as laid out in the job overview below.
Industry: Gaming
Location: Irvine, CA
Duration: 3+ month contract
Rate Range: $40- $50/hr
Work Requirements: US Citizen, GC Holders, or Authorized to Work in the U.S.

Qualified candidates please send Resumes directly to Jenna Hinkle at jhinkle@inspyrsolutions.com.

Job Description:

As a key member of our Brand Marketing Team-the storytellers of our brand-you will be dedicated to crafting narratives that inspire and resonate across the globe. You will create campaigns that capture hearts and minds, ensuring our game's presence is not only felt and remembered in every market but also re-establishes our place in the cultural zeitgeist.

We are looking for a creative visionary who can lead the development of inspiring and cohesive external marketing campaigns that reflect product and brand essence, connecting with audiences on an emotional level. If you combine strategic acumen with creative flair and have a passion for bringing brands back to the forefront of cultural relevance, we invite you to join our quest to further elevate our brand.

As the Senior Brand Manager, you will lead the creative direction and execution of global marketing campaigns for expansion launches and ongoing content updates. You will guide the development of visuals, messaging, and content that bring the brand story to life across all platforms. Collaborating with a team of dedicated marketers, you will ensure that all external communications align with the brand's voice, positioning, and strategic vision, maintaining a unified brand presence across all channels.

What you bring to the table: Evocative Campaign Development: Lead the creation of inspiring and cohesive external marketing campaigns that reflect the product's and brand's essence and connect with audiences on an emotional level.
Creative Direction: Guide the development of visuals, messaging, and content that bring the brand story to life across all platforms.
Brand Consistency: Ensure that all external communications align with the brand's voice, positioning, and strategic vision, maintaining a unified brand presence across all channels.
Global Campaign Consistency: Ensure that global campaigns are executed consistently across all territories, collaborating with Product Marketing to support local adaptations while maintaining the core brand message.
Strategic Budget Input: Provide vital input in budget discussions to advocate for the necessary resources to execute effective brand campaigns.
Market Research: Conduct thorough market research to understand player behaviors, emerging trends, and the strategies of competing games.
Cultural Relevance: Focus on bringing the brand back to the forefront of cultural relevance, ensuring that campaigns resonate with the cultural zeitgeist.
Measure Campaign Effectiveness: Establish key performance indicators and use analytics to assess the effectiveness of campaigns, adapting strategies as needed.


Minimum Requirements: Bachelor's Degree
6+ years of experience in brand marketing, creative agency account management (or equivalent client-side position) or video game industry
Experience in TV, Video, Packaging, and Online Advertising required


Knowledge & Skills Demonstrated experience in project management, analysis and the ability to work across multiple teams
Proven team leader with people/agency management experience


Key Attributes Passion for gaming and understanding of current industry trends
Excellent analytical, verbal, and written skills
Excellent interpersonal and relationship management skills
Results-oriented, self-motivated
Extremely organized and detail-oriented
Comfortable working in a fast-paced environment


Extra Points Advanced degrees in Marketing, Communication, or related field
Experience in the video game industry
Experience managing a team
Demonstrated experience with International marketing
Avid social media user who is always experimenting with the next social platforms and trends



Our benefits package includes: Comprehensive medical benefits
Competitive pay
401(k) retirement plan
...and much more!


About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities

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